As of today (Tuesday 18th May), John Bell & Croyden, pharmacists to Her Majesty the Queen and part of McKesson UK, is the first retail business to be selling forget-me-not pin badges on behalf of Alzheimer’s Society, the companies’ charity partner.
Customers at John Bell & Croyden can now purchase a forget-me-not pin badge in-store in return for a donation to the charity, helping people to show their love for somebody affected by dementia whilst raising funds to help provide the practical support and advice people living with the condition need.
John Bell & Croyden has 5000 of the new pin badges to sell and is aiming to raise a minimum of £5,000 for Alzheimer’s Society.
Robin Winfield, Operations Director at John Bell & Croyden, said:
“We’re incredibly proud to be supporting this campaign throughout Dementia Action Week and beyond. Being the first to have the badges on sale to the general public is a real honour, and the team here are excited to be involved. But as well as raising money, being part of this appeal gives us an opportunity to talk to customers about our partnership and the work Alzheimer’s Society do day-in-day-out to support people affected by dementia.”
McKesson UK has held a charity partnership with Alzheimer’s Society for six years now, with John Bell & Croyden taking part in numerous activities to support with raising awareness and funds. These have included running the equivalent of three marathons on a treadmill and one team member completing Ride London – a 100 mile cycling sportive. This year some of the team are taking on the Cambridgeshire cycle and they are also in the initial stages of planning a charity auction night for later in the year.
Georgie Davies, Senior Corporate Account Manager at Alzheimer’s Society, said:
“We are delighted that John Bell & Croyden will be selling forget-me-not pins throughout Dementia Action Week. All money raised will used to fund Dementia Advisers who are experts at the forefront of our services, providing information, offering guidance and directly supporting people affected by dementia.”
The launch coincides with Dementia Action Week which runs from Monday 17th May to Sunday 23rd May. This year Alzheimer’s Society is calling on the Government to cure the care system by providing quality social care that is free and easy to access, no matter where a person lives.