LloydsPharmacy’s omnichannel approach delivers a healthy Christmas


Health and wellbeing retailer, LloydsPharmacy saw overall retail sales grow 4.4% in December, compared to the previous year.

Online sales were up 26% with Click & Collect continuing to build at a pace with a 195% increase.

In the LloydsPharmacy bricks and mortar estate gifting grew by 18% year-on-year, and fragrance was up 4%.

LloydsPharmacy also saw growth in its core health offering with the pain category up 5% year-on-year, which was driven by knowledgeable pharmacy colleagues offering expert advice on pain management.

Commenting on the company’s strong retail sales, Cormac Tobin, who heads up LloydsPharmacy as managing director for Celesio UK, said: “The figures demonstrate  how well our omnichannel approach is resonating with customers. We’ve been developing our offer over the past couple of years and taking the time to intimately understand our customers’ needs and desires. Going forward we’ll continue to innovate and evolve to make it even easier for people to manage their health and wellbeing.

“What this Christmas has shown the retail sector is that consumer behaviour has fundamentally changed. Two key forces are driving that change; omnichannel is empowering customers to shop on their terms and addictive promotional activity has created a series of calendar events where sales spike, rather than the traditional, steady increase in pre-Christmas revenue.

“This makes planning the operations of your business more challenging. Also, town centre shopping is now more about the social experience with key items being bought online. Retailers need to adapt and offer an in-store experience that assaults customers’ senses and seamlessly links the digital and physical worlds.”