LloydsPharmacy takes on tough bike challenge to raise money for Alzheimer’s Society

From today to 13th September, an eight-person strong team from LloydsPharmacy will be getting their hearts and minds racing by taking part in the strenuous London to Paris Bike Ride raising money for Alzheimer’s Society.

The team will be racing approximately 300 miles in total starting early from Crystal Palace, London, where they will be fighting over the next four days to complete the tough challenge. They will be looking to cover approximately 95 miles of terrain on day one, 75 miles on day two, 70 miles on day three, and 60 miles on the final day. It will be their ultimate test of endurance where there goal is to reach the finish line at the Eiffel Tower. Taking in the traditional British countryside the team will also pass through the famous battlefields of the Somme and Agincourt before they arrive in Paris, France.

Rupert Newman, Retail Operations Director at LloydsPharmacy, who is leading the team on this challenge explained: “At LloydsPharmacy we are truly dedicated to doing everything we can to support Alzheimer’s Society and this resonates with all colleagues across the business. As a partner of the charity we have learnt so much about the work they are doing, and how as a business by increasing our own knowledge of dementia we can help patients and customers every day.

“When we read about the London to Paris bike ride the Retail Operations team at LloydsPharmacy jumped at the chance to do it to raise funds for the charity. We’ve been training hard and though we won’t be winning any Olympic medals, we are excited to be taking part in the challenge, raising money and awareness of the charity.”

LloydsPharmacy earlier this year announced its new national charity partnership with Alzheimer’s Society and Alzheimer Scotland. This is an extension of the company’s preceding and ongoing commitment to the Dementia Friends initiative which they have supported now for over a year, growing their own community of Dementia Friends amongst their colleagues.

The Dementia Friends initiative has already seen over 4,000 colleagues at Celesio UK, LloydsPharmacy’s parent company, including LloydsPharmacy store teams, attend information sessions in order to better assist those affected by dementia directly within their communities by becoming a Dementia Friend.

Cormac Tobin, Managing Director at Celesio UK, including LloydsPharmacy, commented: “At Celesio UK there is a huge, united desire to make a difference to people living with dementia. As well as colleagues becoming Dementia Friends we have seen a number of fundraising initiatives happening across the business, from LloydsPharmacy stores to our AAH warehouses.

“I have witnessed how hard the LloydsPharmacy Retail Operations team has been training for the London to Paris Bike Ride and I am delighted that they are aiming to raise as much money as they can for Alzheimer’s Society.”

To make a donation to the London to Paris Cycle Challenge please visit the JustGiving page.