- LloydsPharmacy, the second largest pharmacy chain in the UK, are using leading point-of-sale (POS) marketing specialist Ecrebo’s OnPoint Total Receipt Marketing® solution to help drive targeted engagement and bring a range of benefits to the 2.5 million customers who visit their stores every month.
- LloydsPharmacy are the first UK pharmacy multiple to partner with Ecrebo, who will be working to leverage customer interactions and data, helping the pharmacy retailer to communicate with its customers more quickly and effectively.
- LloydsPharmacy will add personalised offers and messages to paper receipts issued at over 1100 locations nationwide.
The partnership launched earlier this month and comes after a successful trial of Ecrebo’s light-touch POS software technology in 250 LloydsPharmacy stores. This has now been rolled out to the whole estate, excluding pharmacies located in Sainsbury’s, helping them to expand customer loyalty as the business adapts to changing shopping behaviours and customer needs post-pandemic.
Kyle Rowe, Chief Marketing and Digital Officer at McKesson UK, parent company to LloydsPharmacy, said:
“LloydsPharmacy is going through an exciting period of transformation and our customers are at the heart of this. Our partnership with Ecrebo is all about better understanding their needs so we can provide a one-to-one shopping experience, rewarding them with offers that are tailored to their shopping tendencies in real-time. Ecrebo’s software enables us to reach every shopper with bespoke savings whilst giving us the flexibility to target coupons specific to a single pharmacy or our entire estate. We want our pharmacies to be a consumer destination for OTC products, as well as prescriptions and healthcare services, and as we continue to innovate and drive our omnichannel strategy forward, partnerships with companies like Ecrebo will become increasingly important in helping us to achieve our vision.”
Bespoke offers for customers include free giveaways and money off coupons to spend instore and online. These offers will be based on what’s in their basket and printed at the bottom of their receipt. When the receipt is handed to the customer, their offer will be read aloud by the colleague serving them, helping to drive thousands of unique conversations every day in the 1100 pharmacies utilising the software.
David Buckingham, CEO at Ecrebo, commented:
“It’s always rewarding when a prestigious retailer signs a new partnership agreement with Ecrebo. This new relationship with LloydsPharmacy is really exciting and especially pleasing as the teams worked exceptionally hard together through the depths of the pandemic to make this a reality. We’ve been impressed with the way in which the team at McKesson UK have really leaned in to make this a success. LloydsPharmacy customers will receive regular, relevant targeted offers to encourage them back into store to buy the things they want and need from their local pharmacy. This is the first major pharmacy chain in the UK to adopt this technology and the results so far have been really encouraging. We’re looking forward to building this relationship further and delivering more value over the coming months and years.”
Since the rollout of the software to all stores, LloydsPharmacy has seen industry leading redemption rates that have exceeded expectations.