LloydsPharmacy launches innovative online pharmacy experience

A pioneer in community pharmacy, LloydsPharmacy has launched a brand new website with a range of design improvements for users, enhancing the patient and customer journey throughout the site. With responsive content for mobile and tablet devices, as well as innovative systems to manage prescriptions, the new website promises an optimised, more user-friendly experience.

Managing ongoing prescription needs is easier than ever before with the new LloydsPharmacy website, as the My Account section allows users to manage their own needs along with their family’s or representative’s, including people they may care for. Repeat prescription orders are simpler to reorder with an email notification setting to remind users when a repeat is due, including a link to My Account presenting an express ordering service.

Claire Glassborow, Head of Online at LloydsPharmacy, commented: ‘The needs of our customers are changing and we are evolving to meet them. We are committed to providing a highly accessible, omnichannel service so users can contact us through their preferred platform.

‘We aim to make the lives of our customers easier, simpler and healthier. The updated My Account section supports users by providing them with the opportunity to manage their own health, promoting self-care and wellbeing.’

Another new initiative introduced through the website brings LloydsPharmacy colleagues and customers closer together. The In-store Assisted Ordering system provides colleagues with the ability to place an order on behalf of a customer. The service aims to reinforce the pharmacy’s customer-first approach while giving store colleagues the opportunity to promote the extended ranges available.

LloydsPharmacy’s Click & Collect service has already proved to be extremely popular with customers, with Average Transaction Value (ATV) higher than in-store. Now with new improvements to the website, such as the onsite search with suggested text, the ATV is expected to rise.

Cormac Tobin, Managing Director of Celesio UK, including LloydsPharmacy, added: ‘Our online team have been working tirelessly to create a site which reflects our values and aligns with the evolving needs of our customers and patients.

‘The new website brings the work our passionate and knowledgeable in-store colleagues do every day, directly to your chosen device; it offers help and advice on a number of health conditions in a convenient environment.’

The website redesign, along with enhanced services, is part of the pharmacy operator’s ongoing commitment to excellence and developing an omnichannel service. Discover more at http://www.lloydspharmacy.com/en/info/how-to-guide.