LloydsPharmacy launches ‘community immunity’ campaign to help support “biggest flu vaccination programme in history”

Following on from the Government’s announcement to vaccinate millions more people this flu season, LloydsPharmacy has launched a new marketing campaign to help encourage people to protect themselves, their communities and the NHS this winter.

The new ‘community immunity’ marketing campaign focuses on educating more people about the effects of flu as well as encouraging them to pre-book their vaccination to help protect themselves and those around them.

Customers and patients are being prompted to ‘beat the queue to beat the flu’ and to do their bit for #communityimmunity.

Deep Patel, vaccination services manager at LloydsPharmacy said: “In recent months, we’ve seen community spirit grow stronger, and we wanted to create a campaign that hones in on that sense of togetherness. During the peak of the coronavirus pandemic the Government asked people to stay home, protect the NHS and save lives. With flu and COVID-19 soon to be co-circulating, we need people to get a flu jab to protect themselves and stop the virus spreading so that together we can safeguard the NHS and help to save lives this winter. We believe our campaign will help to increase uptake and support the Government’s target of immunising more people than ever before this flu season.”

Working alongside the NHS, the pharmacy multiple is taking every step possible to ensure it is administering the vaccination in a COVID-safe environment, including:

  1. Booking appointments in advance to prevent unnecessary queuing or waiting in areas where social distancing may prove difficult
  2. Asking patients to fill in any necessary forms before visiting the pharmacy
  3. Pharmacy colleagues wearing the appropriate PPE
  4. Leaving the consultation room door open to aid air flow
  5. Cleaning the consultation room after every appointment

These safety measures are being shared with patients as part of the campaign, as well as educational content, including videos from superintendent pharmacist Steve Howard explaining what flu is and why it’s important to get vaccinated against it.

Deep continues: “People have understood the value of good hand hygiene, wearing a face mask and social distancing during the coronavirus outbreak, we now need them to understand the value of having a flu jab. Our priority over the coming months is to help protect the communities we serve and keep people out of hospital. Many of those who are at risk of flu are also considered more vulnerable to COVID-19 so it’s essential we urge these groups, and those around them, to get vaccinated this year. It’s vital we help reduce pressures faced by the NHS this winter and community pharmacy has an important part to play in this.”

With thousands of bookings already received, early indications suggest that LloydsPharmacy is likely to see a 50% increase in the uptake of the flu vaccination this year across its 1400 pharmacies.