LloydsPharmacy is back on TV unveiling a new strapline — ‘Always here for you’ — and promoting its online services in the wake of the COVID-19 pandemic.
The TV commercial demonstrates how LloydsPharmacy expertise and products can be accessed in store and online as well as via a prescription app, Echo.
The healthcare brand kept its doors open throughout the coronavirus lockdown and pharmacy teams were at the forefront of ensuring people got the medicines they needed despite the circumstances. Echo by LloydsPharmacy and LloydsPharmacy.com also saw large increases in demand across all its online services as patients and customers moved to digital options due to shielding and self-isolation, as well as just convenience.
The Echo prescription app allows customers to order their medication online through the mobile app and have their medicines delivered to their home free of charge. Customers can manage up to six family members’ prescriptions in one place on the app.
Angela Wale, head of marketing for LloydsPharmacy, said: “Health is at the forefront of everyone’s minds right now so it felt like a perfect time to promote our brand and our new all-encompassing strapline. We want our audience to understand the many ways we’re here to help our customers and they will choose different channels at different times.
“Echo is the newest addition to our prescription service, so therefore an important message to promote through ATL media. Giving our patients a more convenient option to receive their prescription medicine is especially relevant right now, particularly if they are more vulnerable and want to limit the visits they make to public spaces.”
The Allotment creative agency helped produce a TV commercial in four weeks during lockdown restrictions and a LloydsPharmacy pharmacist was on set throughout to ensure everyone had the correct PPE and social distancing was in place.
The TV commercial broke last week (13Th July) and is primarily aimed at those over 55 who may have a long term health condition and have repeat medication on prescription. Media agency Vizeum proposed and booked the daytime TV slots across ITV and Sky channels featuring amongst many popular daytime TV shows (Loose Women, This Morning, Tipping Point).
LloydsPharmacy was last on TV in October 2018 as part of its neighbourhood pharmacy campaign.