A new campaign launched by AAH Pharmaceuticals is encouraging people to visit their local pharmacies to have a heart health check during October’s National Cholesterol Month.
The company’s All About Health programme has launched 50 Hearts, supporting independent pharmacies up and down the country who are running AAH blood pressure and cholesterol services, encouraging their customers to get their hearts checked.
Bespoke information packs have been issued to AAH members advising them on the All About Healthcare service, including clinical guidance on patient pathways and how to deliver test results to patients.
Charan Kaushish, pharmacist at All About Health, commented, “Campaigns like this are a great way for independent pharmacies to get their local communities engaged with their own health, and also highlight what pharmacy is capable of doing through delivering healthcare services.”
The pharmacy that completes the most heart health checks during October will be rewarded with a cash prize from AAH to give to a local charity of their choice. The All About Health campaign is also encouraging pharmacists and their teams to make a pledge to improve their own heart health, highlighting the importance to their customers.
Stephen Spillett, Channel Marketing Manager from AAH, says, “The All About Health programme aims to support independent pharmacies in delivering specialised services to local patients. The partnership and joint working effort between the independent pharmacies and us ensures that patients receive the best care.
“Using our unique expertise we are able to offer pharmacies the right tools and skills they need to deliver heart health services. Offering customer’s health services can help build relationships with new and existing customers, as well as leading to a new income stream for pharmacies.”
The joint campaign between AAH and their members has once again been supported with a widespread marketing push, designed to urge people to their nearest independent pharmacy.
Charan concludes, “This campaign is designed to make the whole community aware of the importance of having regular checks and monitoring blood pressure and cholesterol as heart disease remains the number one killer in the UK. Tests like these are designed to prevent premature deaths caused by heart disease and cardiovascular disease.”
Heart UK warns that six out of ten people in the UK have raised cholesterol leaving them at increased risk of a heart attack. According to Blood Pressure UK approximately one third of people with high blood pressure do not know they have it leaving them three times more likely to develop heart disease.
UK, 2 October 2014