Celesio UK, parent company to LloydsPharmacy, Betterlife, the independent living aid provider, and AAH Pharmaceuticals, has proudly been supporting the initiative since Dementia Awareness Week 2014 by growing its own community of Dementia Friends amongst its colleagues. This has seen 4,000 colleagues, including LloydsPharmacy store teams, attend information sessions in order to better assist those affected by dementia directly within their communities by becoming a Dementia Friend.
Cormac Tobin, Managing Director at Celesio UK, exclaims “It is important for us all to have a better understanding of dementia and to turn that understanding into action that can support people living with the condition – which is exactly what the Dementia Friends movement aims to do.
“Last year I was humbled by the support our colleagues gave the Dementia Friends initiative. At Celesio UK there is a huge, united desire to make a difference to people living with dementia and their carers. This aspiration has only grown stronger and as a result we are delighted to announce a new national charity partnership with Alzheimer’s Society, the charity behind the Dementia Friends movement.
“This partnership fits entirely with our belief here at Celesio UK in inspiring positive lives, and reflects the care and respect our colleagues show to our customers and patients.”
There are now over 850,000 people living with dementia and this number is expected to grow to one million by 2025. There are also 670,000 carers of people with dementia in the UK. Only 44% of people with dementia in England, Wales and Northern Ireland receive a diagnosis, which means there are a vast number of people still undiagnosed and potentially without the care and support they need.
Through its outreach to local communities, Celesio UK aims to work closely with Alzheimer’s Society and Alzheimer Scotland to raise awareness of dementia and improve access to information, advice and services in order to enhance the quality of life for patients as well as carers. The company, who are also part of the Dementia Friendly Communities; Dementia Friendly Maintaining Personal Wellbeing Group, will also remain committed to growing its own community of Dementia Friends, as Alzheimer’s Society works to create another three million Dementia Friends by 2020.
In time for Dementia Awareness Week, 17-23 May 2015, Celesio UK has already begun work behind the scenes through a range of initiatives, including activating and motivating colleagues across the business to fundraise for the charity and promote their campaign Do Something New. Colleagues are taking part in activities such as fancy dress, afternoon tea and cycle rides to raise money and awareness of Dementia Awareness Week.
Kathryn Smith, Director of Operations, Alzheimer’s Society, says “We are thrilled to have Celesio UK’s support to drive greater education and awareness on dementia, as well as to raise its profile in local communities through the pharmaceutical network. Together, we will work to create more positive lives for people affected by dementia, today and tomorrow.”
All figures from Alzheimer’s Society and can be found: http://www.alzheimers.org.uk/site/scripts/documents_info.php?documentID=341