AAH rebrands in celebration of its evolved business and services

Nigel Swift, Marketing & Sales Director at Celesio UK, including AAH Pharmaceuticals

Today, at The Pharmacy Show in Birmingham’s NEC, we were delighted to unveil the rebrand of AAH. Much more than a logo, our new look reflects AAH’s first class, reliable service and its modern, forward-looking approach, which has led the business to evolve and provide innovative solutions to meet customer and patient needs.

At AAH we’re All About Health. We’re the number one pharmaceutical wholesaler in the UK and we deliver to every single dispensing point across the country but we’re not being complacent. To better understand how we needed to evolve we went out and spoke to thousands of our customers. We asked them about the challenges they face and listened to their needs. We then looked at what we could do to make it easier for customers to do business with us and how else we could help them.

As a result, we have already introduced initiatives such as removing the Low Account Surcharge and freezing the fuel surcharge. We’ve reorganised our customer support team to provide customers with a single point of contact.

We’ve also redeveloped our partnership programme. Being part of Celesio UK gives us access to a wide range of expertise and resource and we’ve fed that into our co-branded Careway and full franchise partnership options. On our stand at The Pharmacy Show we were proud to show examples of our pain management; skin health offering and our independent living range, Betterlife, which is now available to order from all Day Lewis pharmacies.

These initiatives are already proving beneficial to retail pharmacies, helping them to grow their businesses long-term – and there’s more to come! We’re committed to our customers and will continually evolve to meet their changing needs and the needs of their patients and customers.

The new AAH logo symbolises these elevated service offerings, AAH’s confidence and integrity to display a more striking red with warmth in a modern style and a grey circle to represent AAH’s 360 degree integrated support service.

AAH, as part of the Celesio family, is determined to serve communities to the best of our capabilities all across the UK to meet patients and customers’ needs. At AAH we strive to offer our customers added value and expertise through our partnership programme and are pleased that the rebranding symbolises this with our bolder logo and joined up service offering.

Find out live updates from AAH’s twitter feed: @yourAAH or visit: www.AAH.co.uk

LinkedIn: www.linkedin.com/company/aah-pharmaceuticals