The pioneering ‘Betterlife’ store from LloydsPharmacy in New Wortley, Leeds, has been crowned ISG Store Design of the Year at the Oracle Retail Week Awards 2015, beating off tough competition from Waitrose, Debenhams, John Lewis, Argos and JD Sports to name a few.
Betterlife is the ‘independent living’ offering from LloydsPharmacy, which enables people to better manage everyday tasks. The first bricks and mortar ‘Betterlife’ store was opened in August 2014, in response to customer demand, and has resulted in strong and rapidly growing performance of Betterlife healthcare and mobility aids.
Betterlife from LloydsPharmacy is part of Celesio UK. Talking about the award, Cormac Tobin, Managing Director of Celesio UK says: “We are absolutely over the moon to have won the ISG Store Design of the Year at the Oracle Retail Week Awards 2015, beating some of the largest retail brands in the UK. This award is testament to a store that speaks of authority, unique innovation and forward thinking alongside the knowledgeable and passionate colleagues who understand the products and can curate decisions for customers, with their needs and desires in mind.
“The store is the first of its kind in an omni-channel approach, where you can buy in-store, have a delivery organised or click and collect. The store is the first of its kind in an omni-channel approach, where you can buy in-store, have a delivery organised or click and collect. We offer all these choices for the new consumer who wants this intersection point of retailing, where the virtual world meets the real world, all handled in an authoritative and authentic manner through knowledgeable colleagues.
“Across all of our brands, including LloydsPharmacy, we are dedicated and passionate about evolving new ways of thinking and developing innovations that put customers’ needs and health at the forefront to ensure they have access to the products and services they need, whenever and wherever they want.”
Betterlife – A little bit of detail
More than just a range of products, the Betterlife store has been designed to create a more engaging retail experience and the innovative store concept brings the Betterlife range to life, by demonstrating them in room sets which customers can test and play in, from a fully furnished bedroom and bathroom to a multi-surface track to test mobility scooters and even a car boot to check the ease of loading products into vehicles.
The store was applauded by judges for its innovation, originality and design and for sticking so faithfully to the objective laid out in the design, including many of the interactive features. The judges also commended the store for its demonstrable success since the opening.
Grant Abrahams, Head of Betterlife from LloydsPharmacy, adds: “This award demonstrates the innovative thinking behind a brand that has now become one of the fastest growing in the UK, thanks to increasing customer demand, so we are thrilled that all the hard work has been recognised. The store is much more than just a large retail space – it’s an interactive experience designed with customers’ needs and concerns in mind. For many people, admitting that they need some help with their mobility can be an overwhelming chapter in their lives, so our plans have always focused on how we can make the experience not only easy but also relaxing, enjoyable and informative.”
Independent pharmacies are also now able to sell as AAH Pharmaceuticals Limited, part of Celesio UK, will now be distributing Betterlife products to all AAH customers, allowing independent pharmacies the chance to sell the successful – and growing line of independent living products.
The Betterlife store is located in New Wortley, Leeds, is adjoined to the LloydsPharmacy store, meaning customers will have the chance to discuss both mobility and personal healthcare needs at the same time with a LloydsPharmacy expert, all under one roof.