Health and wellbeing retailer, LloydsPharmacy announced its most successful Christmas trading performance in seven years.
Early deals saw the company’s 2014 gifting performance increase by 33 percent compared to the previous year (bricks and mortar estate).
During the core promotional period between September and December, sales in the Christmas gifts category grew by 19 percent. Exclusive products included a Disney Frozen Beauty Set which sold one unit every 30 seconds in its first week.
Overall sales across LloydsPharmacy’s bricks and mortar estate were up six percent with core categories of skin health and pain management performing strongly with 62 and 23 percent growth respectively.
The introduction of wearable technology products across the LloydsPharmacy estate ahead of Christmas was also well received, seeing week-on-week growth of 122 percent.
Positive performance across the stores was mirrored online with web sales for skin health growing by 170 percent and the pain category up 168 percent. Christmas gifts saw four percent growth and the recently launched Click & Collect service – currently available in 43 percent of the estate – proved particularly popular with 20 percent of online purchases being collected in store.
Commenting on the trading performance during the Christmas period, Cormac Tobin, managing director of LloydsPharmacy, said: “I’m absolutely delighted with the response from our customers as it shows our strategy is working – we’re offering people authority and authenticity through our knowledgeable and inspired colleagues, and through our product range.
“The heart of what we do will always be health and wellbeing and the strength of our derma skin and pain management categories demonstrate our expertise in these areas. Our Christmas gift offering provided convenient, high quality options in the centre of the community.
“Many retailers give lip service about putting customers first but we really have listened and adapted our approach accordingly. Customers told us what they like and don’t like and over the past two years we’ve been streamlining our product range to be more focused, this is something we’ve continued with Christmas, by reducing the number of products while improving the quality.
“From a price promotion perspective, while some retailers were reactive, this year we took a more strategic approach, scheduling BOGSHP events into the calendar and increasing our mega deal range. Last Christmas customers responded really well to our mega deals, so this year we doubled the number and saw 60 percent of our Christmas gift sales coming from these lines.
“We’ve also invested significantly to become more flexible to customers’ needs and lifestyles by improving our website content and navigation, and by introducing Click & Collect, which have really brought our omni-channel approach to life.
“2014 as a whole was very positive for our retail sales and we will continue to build on this success in 2015 introducing new products, extending our store refit programme and rolling out our Click & Collect service across the UK.”